FAZ OPENS UP ON AI BROADCAST CONUNDRUM

29.01.2025 | Football DNA |

The Football Association of Zambia (FAZ) president, Andrew Kamanga, has stated that the organization will review its partnership with SuperSport once the current contract expires at the end of the season, with the possibility of exploring alternative options.

Kamanga acknowledged that SuperSport had responded to some of the concerns raised by fans regarding the introduction of AI cameras and assured that efforts were being made to restore the broadcast quality to previous standards. Speaking on Flava FM in Kitwe, he mentioned that FAZ had engaged SuperSport multiple times to address complaints about the quality of AI-assisted broadcasts.

He explained that FAZ was already preparing for the conclusion of the current contract, with the aim of resolving fans' concerns. Kamanga emphasized that the broadcast partnership with SuperSport had existed for many years and was now approaching the renewal stage.

FAZ, he noted, was aware of the structural challenges faced by SuperSport’s parent company. He revealed that FAZ had raised concerns with SuperSport as soon as they noticed a decline in broadcast quality and the absence of on-field analysis. SuperSport, in response, had explained that the company was undergoing institutional changes that had impacted its operations. However, Kamanga maintained that FAZ had a commercial agreement with SuperSport, which required both parties to fulfill their obligations.

According to Kamanga, FAZ had engaged in back-and-forth discussions with SuperSport, which had assured them that the technical challenges would be addressed. He observed that the AI camera technology had improved over time, although key features like replays were still lacking. He expressed confidence that all outstanding issues would be resolved when the contract was up for renewal.

He further stated that the AI camera challenges provided FAZ with an opportunity to reassess its broadcast partnerships and consider other options to ensure that soccer fans received the best possible viewing experience. Kamanga acknowledged that while the current setup was not delivering optimal quality, FAZ had sufficient time to explore alternatives before deciding on the next course of action.

Kamanga also criticized SuperSport for not testing the AI camera technology before implementing it in live matches, arguing that such a transition should have been done during the off-season to mitigate disruptions. He reiterated FAZ’s commitment to ensuring that fans were provided with quality broadcasts, whether through SuperSport or alternative platforms.

He disclosed that FAZ had even explored the possibility of collaborating with third parties such as ZNBC to handle production while SuperSport covered the broadcast aspect. He suggested that streaming services could also be an option, depending on cost considerations.

Kamanga highlighted the need for more matches to be broadcast, noting that SuperSport currently aired only four matches per weekend while five others went untelevised. He stated that FAZ would push for an arrangement that ensured all nine league matches were covered, either through SuperSport or alternative platforms.

Regarding live streaming, Kamanga noted that clubs were currently restricted from broadcasting their own matches under the existing contract. However, he indicated that this restriction could be reviewed to allow clubs and fans greater access to live games.

The introduction of AI cameras has been met with mixed reactions from fans, particularly due to the difference in quality compared to the traditional OB van productions. Kamanga assured supporters that FAZ was actively working to improve the situation and ensure better coverage in the future.